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04 / Service

Google Ads

Every pound working harder.

Google Ads done badly is an expensive education. Done well, it is your most controllable growth lever. We set up campaigns properly from the start — the right keywords, tight targeting, clear conversion tracking — and manage them ongoing to improve every month.

How it works

Most Google Ads accounts are set up once and left to drain. Wrong match types. No negative keywords. Ads that send traffic to a homepage and hope for the best. We start with a proper audit or a clean build from scratch, cut every wasted keyword, write ads that match exactly what people are searching for, and set up conversion tracking that shows you real results. Not clicks. Not impressions. Results. Then we optimise every month based on what the data shows.

Pricing model

Monthly retainer

Tools & platforms
Google AdsGoogle AnalyticsGoogle Tag Manager

What's included

  • Full campaign setup and account structure
  • Keyword research and negative keyword lists
  • Ad copywriting and A/B testing
  • Conversion tracking and goal setup
  • Landing page recommendations
  • Monthly optimisation and reporting
Case Study

The Space and ClawUK

Local services and ecommerce

For The Space, we ran local search campaigns targeting people actively looking for coworking space in south east London and Essex. Tight geo targeting, high-intent keywords, and ads written to pre-qualify before the click. For ClawUK, we built campaigns from scratch in a competitive niche and established a consistent, cost-effective flow of inbound enquiries. In both cases the fix was the same: stop spending on the wrong people and double down on the ones who are actually ready to buy.

The result

Qualified leads at a fraction of the wasted-spend baseline.

FAQ

Common questions

What budget do I need for Google Ads?

We work with budgets from £500/mo upwards. We will tell you honestly if your budget is too small to be effective in your market.

Do you take a percentage of ad spend?

No. Our management fee is fixed. You control the ad budget directly in your own Google account.

Can you take over an existing account?

Yes. We will audit it first and show you what needs fixing before we touch anything.

Next service

AI Integration

View AI Integration

Ready to get started?

Tell us about your business. We will come back with a clear plan within 24 hours.